Our partner @arleencastillo in the recent edition of @gipmatrix magazine. 📚In her article, she addressed the topic of the role played by Intellectual Property vs. Ambush Marketing. 👩🏻💼
Ambush marketing or ambush advertising is a marketing strategy in which an advertiser “ambushes” an event to compete for exposure against other advertisers.
In this article, our partner told a bit of the history of this type of marketing as well as the measures recently used at the Fifa World Cup Qatar 2022 to protect against such creative but potentially harmful marketing practices.‼️
Written by the Innventiva Legal team. If you want to learn more about this and other intellectual property topics or receive legal support for your new projects, please contact us at info@innventivalegal.com
